While on Instagram I can see the fashion industry at New York Fashion Week, I somehow found myself over in California at the 2017 Apple Event which is kind of like going to a Chanel show for the first time for the inner geek in me.
A Vogue editor compares the Apple Event to fashion week

The significance of this event can’t be overstated. It’s the first time the event has been held at the new Apple Campus and the 1000 guests here today are amongst the first outside of Apple to see the space. While we haven’t gone into the main spaceship part of Apple Campus, the event was held at the Steve Jobs Theatre. Ten years ago the iPhone was first announced making this year’s one a momentous occasion. And yes, I did buy the first generation iPhone - as well as the first generation iPods, so it was significant to see how far the company has come.

Because of the size of the space - we had to walk up a windy pedestrian pavement to the Steve Jobs Theatre - comfortable shoes were advised. Which isn’t too different to how I navigate fashion week anyway, but I have to admit there were more functional shoewear here at today’s event than at most other fashion shows. While casual wear is the go, another tip I heard was that the theatres that host the events are often really cold, so I chose to don an Isabel Marant jacket over a Christopher Esber blouse and a Nobody denim mini - so it made me stand-out a little more than the usual, but Apple probably more than other tech hardware companies is more female-friendly - I definitely spotted a pair of Dries Van Noten heels in the crowd and Angela Ahrendts, Apple senior vice president of retail and the company’s only female executive balanced out the fashion aspect in her pale pink lace Burberry trench coat.
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نوشته شده توسط KarlaScott در چهارشنبه 22 شهريور 1396

THE return of Mercedes-Benz Fashion Week to Brisbane was so successful, organisers have confirmed it will go ahead next year.

Lidia Straschko's wardrobe is constantly being restocked but it doesn't cost her a cent.

image: Grad Dresses Canada

The event, which kicked off on Sunday and wrapped with a spectacular closing show on Thursday night, drew 2500 fashion lovers across the five days.

It is expected to generate more than $1 million in sales for the brands involved.

Festival director Lindsay Bennett told The Courier-Mail he was confident the week’s events had ensured the festival’s future longevity in Brisbane and exclusively revealed it would return to the city from August 26-30 next year.

It marks a triumph for organisers, who were last year forced to pull the pin after 10 years when the Government withdrew its funding.

MBFF Brisbane had four runway shows at Old Government House, at QUT Gardens Point campus, alongside other events, including lunches, high teas and parties.

More than 60 designers from national and local brands, including Aje, Alice McCall, Camilla, Dion Lee, Ginger & Smart, White Label Noba, Paul Hunt and George Wu, debuted 800 new-season outfits.

“The support the industry has shown has taken us by surprise and I’m looking forward to sharing more details about next year’s event,” he said.

While 150 volunteers worked on the festival, which sold out within 30 days of tickets going on sale, the event also directly employed 200 people.

See More: Prom Gowns Online

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نوشته شده توسط KarlaScott در جمعه 10 شهريور 1396
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