THE return of Mercedes-Benz Fashion Week to Brisbane was so successful, organisers have confirmed it will go ahead next year.

Lidia Straschko's wardrobe is constantly being restocked but it doesn't cost her a cent.

image: Grad Dresses Canada

The event, which kicked off on Sunday and wrapped with a spectacular closing show on Thursday night, drew 2500 fashion lovers across the five days.

It is expected to generate more than $1 million in sales for the brands involved.

Festival director Lindsay Bennett told The Courier-Mail he was confident the week’s events had ensured the festival’s future longevity in Brisbane and exclusively revealed it would return to the city from August 26-30 next year.

It marks a triumph for organisers, who were last year forced to pull the pin after 10 years when the Government withdrew its funding.

MBFF Brisbane had four runway shows at Old Government House, at QUT Gardens Point campus, alongside other events, including lunches, high teas and parties.

More than 60 designers from national and local brands, including Aje, Alice McCall, Camilla, Dion Lee, Ginger & Smart, White Label Noba, Paul Hunt and George Wu, debuted 800 new-season outfits.

“The support the industry has shown has taken us by surprise and I’m looking forward to sharing more details about next year’s event,” he said.

While 150 volunteers worked on the festival, which sold out within 30 days of tickets going on sale, the event also directly employed 200 people.

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نوشته شده توسط KarlaScott در جمعه 10 شهريور 1396 و ساعت 12:47
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